This edition is solely focused on mobile data in order to provide a targeted model that mobile operators can draw from to begin their planning process. The Mobile Internet Phenomena Report ranks applications based on their “traffic share.” The fascinating data that fuels the report illustrates the disconnect between “market share” for companies defined by subscriber counts and how often subscribers use a service.
Traffic share is defined as the percentage of network resources used by a specific application relative to other applications.
Streaming video is over 65% of all mobile traffic by volume
YouTube is more than 25% of total worldwide mobile traffic by volume
Facebook Video has grown substantially over the past year to #2 worldwide at over 17% of total traffic volume
Mobile networks have different traffic composition than the what we saw in the 2018 Global Internet Phenomena Report, and this version of the report shows clear differences between a report dominated by fixed traffic volume versus a mobile-only view of internet consumption.
but the content sources for this video are fragmenting from the convenience of Netflix as the aggregator to many brands with unique original offerings. This has a big effect on overall internet traffic patterns, as it has also resulted in an increase in file sharing as users seek to avoid spending more money on subscriptions.
The data in the report is drawn from Sandvine’s installed base of over 150 Tier 1 and Tier 2 fixed and mobile operators worldwide. View our findings for 2018 by downloading the report and watching the related webinar.